Tuesday, July 24, 2007

Duplicate content and SEO Services

We all are know that the duplicate content on your website make effect on your search engine placement, but which type of content is called duplicate and which type of content is not called duplicate. According to google “duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages
However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.
Google tries hard to index and show pages with distinct information. This filtering means, for instance, that if your site has a "regular" and "printer" version of each article, and neither of these is blocked in robots.txt or with a noindex meta tag, we'll choose one of them to list. In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”
As google specified that the content on the forums are not considers as a duplicate content because lots of peoples are come and post their ideas and experience for
increase website traffic and if any search engine will penalize that forums then the use of forums will vanish while the forums are made for the website promotion, actually the forum is a different type of web application development idea in which the post is instantly reflect on the website, and today lots of web design company are very keen about the seo guidelines that is declare by the search engines, and if a website designing company is going to make some ecommerce website for the internet marketing purpose they needs to be more concentrate about the seo guidelines because in the ecommerce website there are lots of chances of user interaction with the website so when ever any seo company that is provide application development services try to develop a website that is user friendly as well as search engine friendly will take some more time in compression of the normal html site. Ecommerce Web Design and Development Company Ireland

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Tuesday, July 17, 2007

Page rank:Some fact that you want to know.

All the seo companies are very confident that the PageRank that is given by Google is based on the page’s relevance or importance and Google interprets a link from page A to page B as a vote, by page A, for page B.
Google looks not only at the sheer volume of votes, among 100 other aspects it also analyzes the page that casts the vote. However, these aspects don’t count, when PageRank is calculated. PageRank is based on incoming links, but not just on the number of them - relevance and quality are important (in terms of the PageRank of sites, which link to a given site).
PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). [Seo company india]
That’s the equation that calculates a page’s PageRank. Not all links weight the same when it comes to PR. If you had a web page with a PR8 and had 1 link on it, the site linked to would get a fair amount of PR value.
But, if you had 100 links on that page, each individual link would only get a fraction of the value. Bad incoming links don’t have impact on Page Rank.
Ranking popularity considers site age, backlink relevancy and backlink duration, not the PR.
Content is not taken into account when PageRank is calculated.
PageRank does not rank web sites as a whole, but is determined for each page individually.
Each inbound link is important to the overall total, Except banned sites, which don’t count. PageRank values don’t range from 0 to 10.
PageRank is a floating-point number.
Each Page Rank level is progressively harder to reach.
PageRank is believed to be calculated on a logarithmic scale.
Google calculates pages PRs permanently, but we see the update once every few months
Frequent content updates don’t improve Page Rank automatically.
Content is not part of the PR calculation.
High Page Rank doesn’t mean high search ranking.
DMOZ and Yahoo! Listings don’t improve Page Rank automatically.
.edu and .gov-sites don’t improve Page Rank automatically.
Sub-directories don’t necessarily have a lower Page Rank than root-directories.
Wikipedia links don’t improve PageRank.
Links marked with nofollow-attribute don’t contribute to Google PageRank.
Efficient internal onsite linking has an impact on PageRank. [
Seo company india]
Related high ranked web-sites count stronger.
But: “a page with high PageRank may actually pass you less if it has more links, because it’s spread too thin.”
Links from and to high quality related sites have an impact on Page Rank. Multiple votes to one link from the same page cost as much as a single vote.
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Wednesday, July 4, 2007

Pages Yahoo! Wants Included In Its Index

Original and unique content of genuine value
1:-Pages designed primarily for humans, with search engine considerations secondary.
2:-Hyperlinks intended to help people find interesting, related content, when applicable.
3:-Metadata (including title and description) that accurately describes the contents of a web page.
4:-Good web design in general Unfortunately, not all web pages contain information that is valuable to a user.
5:-Some pages are created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results, this is often called "spam." Yahoo! does not want these pages in the index.
6:-What Yahoo! Considers Unwanted Some, but not all, examples of the more common types of content that Yahoo! does not want include:
1:-Pages that harm accuracy, diversity or relevance of search results.
2:-Pages dedicated to redirecting the user to another page (doorway pages).
3:-Multiple sites or pages offering substantially the same content.
4:-Sites with numerous, unnecessary virtual hostnames.
5:-Pages in great quantity, automatically generated or of little value (cookie cutter pages).
6:-Pages using methods to artificially inflate search engine ranking.
7:-The use of text or links that are hidden from the user.
8:-Pages that give the search engine different content than what the end-user sees (cloaking).
9:-Sites cross-linked excessively with other sites to inflate a site's apparent popularity (link schemes).
10:-Pages built primarily for the search engines or pages with excessive or off-topic keywords.
Misuse of competitor names:
1:-Sites that use excessive pop-ups, interfering with user navigation.
2:-Pages that seem deceptive, fraudulent or provide a poor user experience Source: Yahoo
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